:root{
  --paper:#FFFDF6;
  --ink:#161410;
  --yellow:#F6C700;
  --yellow-deep:#E0B300;
  --ochre:#5B4500;
  --graphite:#605B52;
  --rule:#D9D3C4;
  --thread:#1F7A4D;
  --thread-soft:#E6F3EC;
  --caller:#ECE9E0;
  --display:"Zilla Slab",Georgia,serif;
  --body:"Public Sans",system-ui,-apple-system,"Segoe UI",sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,Menlo,monospace;
  --max:720px;
  --gutter:20px;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body);font-size:18px;line-height:1.55;font-feature-settings:"ss01","cv11"}
a{color:inherit}
a:focus-visible,button:focus-visible{outline:3px solid var(--ochre);outline-offset:3px;border-radius:2px}
img{max-width:100%}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gutter)}
.wide{max-width:1120px}

/* header */
.top{display:flex;align-items:baseline;justify-content:space-between;padding:22px 0 18px;border-bottom:2px solid var(--ink)}
.mark{font-family:var(--display);font-weight:700;font-size:28px;letter-spacing:-.01em;text-decoration:none}
.mark span{color:var(--ochre);background:var(--yellow);padding:0 .18em;border-radius:2px}
.call{font-family:var(--mono);font-size:15px;text-decoration:none;border-bottom:2px solid var(--yellow);padding-bottom:1px}
.call:hover{border-color:var(--ink)}

/* hero */
.hero{padding:48px 0 40px}
.hero h1{font-family:var(--display);font-weight:700;font-size:clamp(38px,9vw,76px);line-height:1.02;letter-spacing:-.025em;margin:0 0 22px;max-width:14ch}
.hero p.lede{font-size:clamp(18px,2.4vw,22px);color:var(--graphite);margin:0 0 28px;max-width:32ch}
.btn{display:inline-block;background:var(--ink);color:var(--paper);text-decoration:none;font-weight:600;padding:16px 22px;border-radius:4px;font-size:18px;line-height:1}
.btn:hover{background:#000}
.btn.ghost{background:transparent;color:var(--ink);border:2px solid var(--ink);padding:14px 20px}
.ctas{display:flex;flex-wrap:wrap;gap:10px;align-items:center}
.hero-grid{display:grid;gap:40px}
@media(min-width:900px){
  .hero{padding:72px 0 64px}
  .hero-grid{grid-template-columns:1.05fr .95fr;align-items:center;gap:56px}
}

/* the listing: a directory ad that becomes a thread */
.listing{background:var(--yellow);color:var(--ochre);border:3px solid var(--ink);border-radius:6px;padding:18px 18px 16px;position:relative;box-shadow:8px 8px 0 var(--ink)}
.listing .cat{font-family:var(--display);font-weight:700;font-size:13px;letter-spacing:.12em;text-transform:uppercase;border-bottom:2px solid var(--ochre);padding-bottom:6px;margin-bottom:10px;display:flex;justify-content:space-between}
.listing .shop{font-family:var(--display);font-weight:700;font-size:30px;line-height:1;color:var(--ink);margin:0 0 4px}
.listing .tag{font-size:15px;margin:0 0 12px}
.listing .num{font-family:var(--mono);font-size:22px;color:var(--ink);display:flex;align-items:center;gap:10px}
.listing .num .ring{display:inline-block;width:10px;height:10px;border-radius:50%;background:var(--ink)}
.listing .status{font-family:var(--mono);font-size:12px;margin-top:6px;min-height:1.4em;display:grid}
.listing .status span{grid-area:1/1;opacity:0}
.listing .status .s1{opacity:1}

.thread{margin-top:14px;background:var(--paper);border:2px solid var(--ink);border-radius:6px;padding:12px;display:grid;gap:8px}
.msg{max-width:88%;padding:10px 12px;border-radius:14px;font-size:15px;line-height:1.35;color:var(--ink);opacity:0;transform:translateY(6px)}
.msg.biz{background:var(--thread-soft);border:1px solid var(--thread);border-bottom-left-radius:4px;justify-self:start}
.msg.me{background:var(--caller);border-bottom-right-radius:4px;justify-self:end}
.msg time{display:block;font-family:var(--mono);font-size:11px;color:var(--graphite);margin-top:4px}
.owner{margin-top:10px;border-top:1px dashed var(--ochre);padding-top:10px;font-family:var(--mono);font-size:12px;color:var(--ochre);opacity:0}
.owner b{color:var(--ink);font-weight:600}

/* one orchestrated sequence, plays once */
@media (prefers-reduced-motion: no-preference){
  .ring{animation:ring 1.6s ease-in-out 3}
  .status .s1{animation:s1 7s steps(1) forwards}
  .status .s2{animation:s2 7s steps(1) forwards}
  .status .s3{animation:s3 7s steps(1) forwards}
  .msg.m1{animation:pop .5s ease-out 4.9s forwards}
  .msg.m2{animation:pop .5s ease-out 6.6s forwards}
  .msg.m3{animation:pop .5s ease-out 8.1s forwards}
  .owner{animation:fade .6s ease-out 9.2s forwards}
}
@media (prefers-reduced-motion: reduce){
  .msg,.owner{opacity:1;transform:none}
  .listing .status .s1{opacity:0}
  .listing .status .s3{opacity:1}
}
@keyframes ring{0%,100%{transform:scale(1);opacity:1}50%{transform:scale(1.8);opacity:.35}}
@keyframes pop{to{opacity:1;transform:translateY(0)}}
@keyframes fade{to{opacity:1}}
@keyframes s1{0%{opacity:1}70%,100%{opacity:0}}
@keyframes s2{0%{opacity:0}70%{opacity:1}100%{opacity:0}}
@keyframes s3{0%,70%{opacity:0}100%{opacity:1}}

/* sections */
section.wrap{padding:44px var(--gutter) 52px;border-top:1px solid var(--rule)}
section.hero.wrap{border-top:0;padding-top:48px;padding-bottom:48px}
@media(min-width:900px){section.hero.wrap{padding-top:72px;padding-bottom:72px}}
h2{font-family:var(--display);font-weight:700;font-size:clamp(28px,4.5vw,40px);line-height:1.08;letter-spacing:-.02em;margin:0 0 22px}
.steps{list-style:none;counter-reset:s;margin:0;padding:0;display:grid;gap:18px}
.steps li{counter-increment:s;display:grid;grid-template-columns:44px 1fr;gap:14px;align-items:start}
.steps li::before{content:counter(s);font-family:var(--display);font-weight:700;font-size:30px;line-height:1;color:var(--ochre);background:var(--yellow);width:44px;height:44px;display:grid;place-items:center;border-radius:4px}
.steps b{display:block;font-weight:600;margin-bottom:2px}
.steps p{margin:0;color:var(--graphite)}
@media(min-width:900px){.steps{grid-template-columns:repeat(3,1fr);gap:28px}.steps li{grid-template-columns:1fr;gap:10px}}

.sample{margin-top:28px;background:var(--thread-soft);border:1px solid var(--thread);border-radius:14px;border-bottom-left-radius:4px;padding:14px 16px;max-width:420px;font-size:16px}
.sample small{display:block;font-family:var(--mono);font-size:12px;color:var(--graphite);margin-top:6px}

/* price as a directory ad */
.price{background:var(--yellow);color:var(--ink);border:3px solid var(--ink);border-radius:6px;box-shadow:8px 8px 0 var(--ink);padding:22px 20px;max-width:520px}
.price table{width:100%;border-collapse:collapse;font-family:var(--mono);font-size:17px}
.price td{padding:10px 0;border-bottom:1px solid rgba(22,20,16,.25);vertical-align:top}
.price tr:last-child td{border-bottom:0}
.price td:last-child{text-align:right;font-weight:600}
@media(max-width:480px){.price table{font-size:15px}.price td:first-child{width:40%}}
.price,.sample{margin-bottom:12px}
.price .big{font-family:var(--display);font-size:40px;font-weight:700;line-height:1}
.price p{margin:14px 0 0;color:var(--ochre);font-size:16px}

.who p{max-width:60ch;margin:0 0 16px}
.who .btn{margin-top:6px}

/* footer */
footer{border-top:2px solid var(--ink);padding:28px 0 48px;font-size:14px;color:var(--graphite)}
footer p{margin:0 0 10px;max-width:70ch}
footer .legal{font-family:var(--mono);font-size:12.5px;line-height:1.6}
footer nav a{margin-right:18px}

/* legal pages */
.doc h1{font-family:var(--display);font-size:clamp(32px,6vw,52px);line-height:1.05;letter-spacing:-.02em;margin:40px 0 8px}
.doc .meta{font-family:var(--mono);font-size:13px;color:var(--graphite);margin:0 0 32px}
.doc h2{font-size:24px;margin:36px 0 10px}
.doc p,.doc li{max-width:68ch}
.doc ul{padding-left:22px}